By Emma Campbell
Staff Writer
The White Violet Center for Eco Justice has stepped into the online era by selling their alpaca wool and other organic products on the popular website, Etsy.
The White Violet Center joined this online community in Aug. of 2009.
Etsy is an online store and community where users create an account and may buy or sell items which are, in most cases, hand-made. The shop is entitled The White Violet Center Alpacas.
In their shop, the White Violet Center is selling yarn spun from alpaca fleece, ornaments, knitted hats, and beeswax lip balm.
All products sold in their shop are made from the alpacas and bees located on campus, with the exception of some yarn being made from donated fleece from the Forsythe Family Farm in Marshall, Ill.
When someone buys a product from the White Violet Center’s shop, they also receive information about where the product came from. Each garment purchase includes a picture of the animal and the name of the fiber artist who created it and most yarn labels have a picture of the animal whose fleece was used.
By creating an online store, the WVC is able to spread their message of the importance of organic and ‘green’ projects to help our environment, with a much larger audience.
According to an article on Newsweek, Etsy has proven to be financially beneficial to its store owners. In 2009, four years after Etsy’s launch, customers bought $180.6 million worth of merchandise.
Sales in 2010 have already exceeded that figure. The White Violet Center’s Etsy store may be found at: http://www.etsy.com/shop/WhiteVioletAlpacas
Popularity: 20% [?]





